5G use cases and categories

  • AR-enabled retail displays

Man in retail store on a digital display. Back

  • The challenge

    Increasing engagement at physical retail locations

Businesses that deliver engaging customer experiences can differentiate their products and services, increase loyalty and drive repeat sales.

Customers expect more from businesses. It鈥檚 increasingly difficult for businesses to compete on price and quality alone.听

  • Thirty-four percent of U.S. consumers are either somewhat or very interested in using virtual or augmented reality while shopping.

    eMarketer. "Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020." Chart. June 9, 2020. Statista. Accessed June 01, 2021.

  • Forty-four percent of consumers surveyed globally who were under the age of 40 admitted to having used AR technology to assist them while shopping in the past 12 months.

    听

    IBM. "Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation." Chart. December 13, 2019. Statista. Accessed June 01, 2021.

  • Forty-seven percent of both Generation Z and millennials worldwide have not yet experienced but would like to experience AR shopping.

    IBM. "Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation." Chart. December 13, 2019. Statista. Accessed June 01, 2021.


  • Bring online shopping elements in-store

    Augmented reality (AR) shopping displays bring powerful online shopping elements like product information and expedited evaluation into the retail store location.

  • 5G opportunities

    A 5G-powered AR听retail
    display

5G and MEC servers can support the rich data requirements for creating blended reality renderings of customer images in virtual clothing in near real time.

The low latency of 5G could support near real-time modeling and mapping of digitized clothing onto customers鈥� figures, allowing them to virtually try on multiple outfits in less time.

5G and multi-access edge computing (MEC) can make smart mirrors and other AR displays a reality.

The massive capacity of 5G could also handle the data requirements for numerous mirrors and other devices simultaneously.

How it works

    • 5G could support blending digital and physical into powerful new retail experiences.

      • A customer walks into her favorite retail store and picks out three outfits. She then takes them to the smart mirror听to virtually try them on.



      • As she holds up each item, the smart mirror shows her a variety of color and style options.



      • 5G Ultra Wideband could support the massive data requirements for volumetric mapping so she could get a fitted, 360掳 view of herself in each outfit, even if she adjusts her pose.

      • The mirrors could access large data files from edge servers and content delivery networks via 5G with MEC, allowing for more information to be available in near real time.



      • The smart mirror, paired with 5G capabilities, could create a seamless customer experience, increasing brand loyalty and revenue opportunities.



5G built right

Our 5G Ultra Wideband network is built right to power transformative possibilities for business. With massive bandwidth and low latency, 5G Ultra Wideband can support the refresh rates needed to support seamless AR display experiences.

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    Fiber

    • Achieving 5G Ultra Wideband鈥檚 extraordinary speeds requires a massive fiber infrastructure
    • 骚虎视频 has made significant investments in fiber densification in major cities around the nation

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  • Millimeter-wave spectrum

    Spectrum

    • 骚虎视频 has critical spectrum holdings that include millimeter-wave and C-Band spectrum
    • Millimeter-wave spectrum supports 5G Ultra Wideband鈥檚 transformative performance and C-band will enable performance and expanded coverage

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  • Small-cell deployment

    Small-cell deployment

    • 骚虎视频 has spent years densifying its 4G LTE network, and its 5G network leverages the same densification
    • 骚虎视频 has relationships in place with large and small municipalities, enabling its small-cell deployment

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  • Edge computing

    Edge computing

    • 骚虎视频 has network locations that are ideally suited for housing edge-computing resources
    • MEC delivers applications closer to the end user while providing access to the tools, power and compute to deploy at scale

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  • Phone with girl at retail store.

    • This is 5G built right, from the network businesses rely on.


    • 5G Nationwide available in 2700+ cities on most 骚虎视频 5G devices. 5G Ultra Wideband (UWB) available only in parts of select cities.
      骚虎视频 5G access requires a 5G-capable device.听 5G UWB access requires a 5G-capable device with select voice/data and 5G UWB plans.

    • Future use case not currently available.
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